Man, I could lose days browsing this site, Network Awesome. The site editors pour through YouTube finding the best retro videos that bring me back to my prime video viewing years as a teenager and young adult in the 1980s and early 90s.
Home video and cable television were just becoming mainstream in those days. Cable-only channels were a relatively new phenomenon, as were premium channels like HBO and Showtime. Commercial basic cable channels were low-budget affairs, desperate to fill a 24-hour programming grid in the days before infomercials became the default late night program stream. The boom in home video also meant that video stores were similarly desperate to fill their shelves with content to supplement limited supplies of expensive Hollywood blockbusters.
What this all added up to was a goldmine of b-, c-, d- and f-movie grade schlock pushed onto our screens. The kind of stuff a teenager with a VCR and cable just eats up. But also amid all the low budget dreck was the truly experimental and weird. To programmers and buyers it kind of didn’t matter as long as it was cheap.
Thanks to the widespread bending of copyright laws and YouTube much of these riches have been mined and uploaded to the interwebs. The problems for middle-aged geeks like me is sorting through the videos of cats, backyard wrestling and other truly low-effort detritus to find the real gems. That’s where a good curator like Network Awesome comes in.
Going to the site is truly like tuning in a fantastic underground cable channel, because the videos just start up in a program stream, just as if you’d tuned in a TV channel. Nothing is started in progress, and you can jump around. But it’s better to experience it as a video mix tape, enjoying the short Network Awesome teasers, promos and bumpers sprinkled interstitially.
Complementing the TV channel is a magazine that I’ve only started to check out, featuring essays considering the programs and themes found on the video stream. Network Awesome is definitely one of those sites that is so well conceived and executed that I really wished I’d thought of it first.
Of course, distributing new music on cassettes stands out only because the format’s been largely abandoned by the mainstream. I emphasize new music because I’ve certainly seen cheap cassette compilations of country classics and oldies still turn up at truck stops and dollar stores. Cassette-only labels were an underground music fixture in the 80s and 90s due to both the low cost of doing limited edition releases and the relative ubiquity of cassette players.
While mostly overtaken by CD-Rs and downloadable MP3s, cassette labels have survived. Plustapes is a Chicago-based label putting out new independent music on cassette each in limited editions of a hundred or so. Earlier this year the music blog Expressway to My Skull compiled a list of active cassette-only labels and places to find them.
Perhaps the greatest advantage of releasing music on cassette is that it’s possible to record and duplicate albums entirely in the analog domain easily and cheaply without a computer. If you want to get fancy you can find a cassette four-track at a thrift or pawn shop so you have more recording and editing flexibility. Then get a dubbing deck and you’re set. It doesn’t have to be about analog fetishism — it can simply be about being cheap.
Perhaps the enduring charm of the cassette has to do with its fundamental nature as a recording medium that is very accessible, but imposes real practical limits on its duplication. It’s easy for nearly anyone to duplicate several dozen cassettes using inexpensive dubbing decks, but quantities of much more than that require commercial duplicating services. Like ‘zines, cassettes can be a near-mass medium, where you can reach hundreds with a work that the creator still fashioned and touched with her own hands.
Now that we can take for granted the ability to reach a nearly unlimited audience with a perfectly-duplicable MP3 file, there’s something to be said for a sound medium that can’t be had by anyone with a ‘net connection, that didn’t roll off an assembly line. It doesn’t have to be a case of internet vs. cassette; I think there’s room for both to coexist, even in symbiosis.