Inauguration Shows that the Internet Still Isn’t Broadcast

Last Tuesday’s presidential inauguration was one of those moments where I think all business except for vital functions like transit and public safety stopped all over the country as people tuned in to watch Obama’s swearing in. Another thing that stopped for a lot of people was the internet. Arguably this was one of the biggest, if not the biggest live streaming video events in the history of the event. It was also one of biggest tests for streaming video over the internet, and the results were decidedly mixed.

I was at work on Tuesday, where one of my responsibilities is providing instructional media support. As soon as I got in that morning I started getting requests from people all over our building to set them up to watch the inauguration. Now, the building I work in is poured concrete monstrosity that acts like a Faraday cage, successfully blocking reception of most broadcast signals. On top of that, there’s no cable TV in building. So I advised anyone who asked about getting a TV that they should consider viewing a live stream. Then I went to go set up a live stream in a large conference room with a video projector. At that moment I realized that maybe the live stream wasn’t going to work out so well, as it took many different attempts on several different sites before we could get anything to stream for more than a few seconds. That was around 30 minutes before the inauguration was set to begin.

When I returned to my office all attempts to get a stream there–whether from CNN, Ustream or even the CBC–resulted in failure. A few minutes after the ceremony began I received an email from our central IT network department, advising us that our multi-gigabit campus network had ground to a halt due to people watching the inauguration online. Looking at Twitter and the CNN live Facebook stream I saw that we were not alone, as folks all over the internet were finding it hard to get a reliable stream.

In the end it looks like about 7 million people were able to get live streams of the inauguration, according to Dan Rayburn whose estimates are based on talking to actual content distribution networks. By any standard that’s an impressive simultaneous viewership for the internet. But it’s less impressive compared to broadcast television, where 37.8 million people watched the inauguration.

More illustrative of the difference is the number of people who were denied the ability to watch the inauguration due to capacity limits. That is, another 37 million people could have tuned in to the inauguration on broadcast, cable or satellite TV while still leaving capacity for 37 million more. Whereas on the internet 7 million appears to be the upper limit — past that nobody else could watch.
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