These days we all do it. We meet someone new in person or online and then we do a search of his or her name on Google, Facebook, or LinkedIn. Perhaps we want to stay in touch, or maybe we’re interested in learning more about what that person does. But I’m pretty sure that I’m not the only person who is a little disappointed when I don’t find a profile picture. We don’t just want to read about someone; we are naturally drawn to photographs and want to know what someone looks like. It helps us build a connection.
Obviously—at least to us video producers— video amplifies that connection by allowing us to see a person speak and act; it’s more like if we were in the same room together. This is the same reason why videoconferencing and video chatting have become popular technologies among both business users and consumers.