Most often the secrets to shooting good video footage amount to careful planning, and attention to details like lighting and sound. It doesn’t necessarily take multi-thousand-dollar gear (though if you have it and know how to use it, at least the raw quality of your audio and video will likey improve).
CNET UK has a nicely explained photo essay with 10 tips for shooting better video with your camcorder. Two of the tips–burn to DVD, promote your video–are kind of obviously simple and not particularly instructive. But the rest are all useful and also don’t necessarily require any real investment in gear.
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